Tobal

Tobal

[ WHO I AM ]

Born in Venezuela, based in Argentina. I don't care about roles and methods. I prefer doing stuff. Deep in the trenches of DeFi and stablecoins since 2018. Currently building great experiences at W3G, running marketing operations for Sky (fka MakerDAO), and advising stablecoin projects. I also invest in early-stage founders and never stop being a student of the game.

[ WHAT I'VE BEEN INTO ]

Buenbit 2018 → 2022

Early employee. Built the first community and social media strategy. Helped grow from a few thousand to 500k+ users as it became one of the largest stablecoin exchanges in Argentina (acquired by Nexo in 2026).

MakerDAO - Sky 2022 → Now

Joined the Growth Core Unit managing the main MakerDAO Twitter account. Added 100k+ followers and expanded into running operations for partnerships, campaigns, events, websites, GTM, and the rebrand to Sky. Sky currently generates $300M+ in revenue with $9B+ in stablecoin supply.

W3G 2023 → Now

Started Web3 Growth with former MakerDAO Growth members. Beyond Sky, we've handled marketing for Spark, Velora, Etherealize, and Reserve. Currently, W3G is the primary marketing operator of Sky and it's focused on delivering awesome experiences for DeFi.

[ FAVORITE BOOKS ]