Tobal

Tobal

[ WHO I AM ]

Born in Venezuela, based in Argentina. I don't care about roles and methods. I prefer doing stuff. Deep in the trenches of DeFi and stablecoins since 2018. Currently at Phoenix Labs, improving internal processes with AI tooling for the team behind Spark. Previously built growth and marketing operations across W3G, Sky (fka MakerDAO), and stablecoin projects. I also invest in early-stage founders and never stop being a student of the game.

[ WHAT I'VE BEEN INTO ]

Buenbit 2018 → 2022

Early employee. Built the first community and social media strategy. Helped grow from a few thousand to 500k+ users as it became one of the largest stablecoin exchanges in Argentina (acquired by Nexo in 2026).

MakerDAO - Sky 2022 → 2026

Joined the Growth Core Unit managing the main MakerDAO Twitter account. Added 100k+ followers and expanded into running operations for partnerships, campaigns, events, websites, GTM, and the rebrand to Sky. Sky currently generates $300M+ in revenue with $9B+ in stablecoin supply.

W3G 2023 → 2026

Co-founded Web3 Growth with former MakerDAO Growth members. W3G launched the MakerDAO → Sky rebranding and became the primary marketing operator of Sky for the next 2 years. Beyond Sky, we handled marketing for Spark, Velora, Etherealize and Reserve.

Phoenix Labs - Spark 2026 → Now

Improving internal processes with AI tooling at Phoenix Labs, the main contributor to Spark, an onchain capital allocator with $2B+ allocated through the Spark Liquidity Layer and $4B+ supplied to its savings products.

[ FAVORITE BOOKS ]